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Why Supporting Small Business Matters: Reflection After a Tough Week


This has been a tough week for Nutmeg + Honey. Perhaps I should explain. It has actually been a fantastic week for sales. In the past 6 months I have seen a major influx of customers discovering Nutmeg + Honey and ordering...and then ordering again. Sounds great, right? The "tough" part of this week actually came when I got some sad news from some of our partners. Like any type-A small business owner, the holidays are in four months, so naturally it is time to start planning. I have been reaching out to new vendors, but I have also been discussing orders with many of our current small business partners.

This week I was shocked to learn that THREE of our partners are closing up shop, some temporarily, and some permanently. In the 1 1/2 years since Nutmeg + Honey launched, this isn't even the first time this has happened. Running a small business is TOUGH. If you have a full-time job and run it on the side, it can be extremely stressful to manage it all, and if you do it full-time, owners often realize that the amount of work required just isn't worth the little money you make, especially in those first years. Overhead costs are high and inflation has made an expensive endeavor that much more challenging. 

What I love about curating gift boxes from local businesses and talent is that I know every purchase is supporting a dream and thousands of hours of hard work. I know that there will be rocky times ahead, both for our partners and for Nutmeg + Honey, but I also know that you get what you put in, and I will continue to put in countless hours to make this the best small business I can.

So...when you need to send a gift, before you order from a large company, think about how meaningful it is to send something that supports small business dreams right in your own backyard. Not only will you feel great, but that gift recipient will feel the local love too.

With Gratitude, 

Jordan, 

Owner, Nutmeg + Honey